Smart farming in all its glory – PotatoEurope was the first DLG external trade fair to bring together the topic of smart farming. All important suppliers were present in one area. Under the theme Smart Potato Farming, interested visitors were able to visit various manufacturers, talk to experts and watch field demonstrations. The feedback from manufacturers and visitors was positive throughout. Our product manager Johannes Sonnen comments: "Especially the possibility to directly compare suppliers was very well appreciated by the visitors. This way, even previously unknown companies were brought into the shortlist."
The concept was so well received, by the way, that DLG is now considering extending it to Agritechnica and other trade shows.
Data management as a central component of the smart farming world was bundled in a central tent. agrirouter showcased here, in cooperation with DACOM, MyEasyFarm, XFarm, Raven, SAM-Dimension, Betriko and FarmBlick/ProFlura, which opportunities users have to optimise their production processes with cross-manufacturer data management.