Business, Legal & Marketing
When you need a contract with the agrirouter operator, which participation option fits your company, what it costs, and how agrirouter helps you promote your solution
Becoming an agrirouter integration partner runs on three parallel streams of work: Business and Legal, Development, and Marketing. This page covers the business and legal stream and the marketing stream. For the development stream, see Setup Application.
Testing is free of charge
You can request a developer account, build your integration, and test it end to end without any contract and without any cost. That includes testing with real customers, since you can invite specific users as testers even before your integration is publicly approved.
A contract is only required when you go live, meaning when you offer your agrirouter-connected solution on the market to your customers. The signed agreement is not a prerequisite for the implementation review itself, but your application is only set live after the review once a contract is in place. Start this stream in parallel with development so it does not hold up your launch.
Our business model
DKE-Data operates on a non-profit basis. All financial contributions are only as high as necessary to cover the continued operation, maintenance, and further development of agrirouter and its surrounding solutions.
Which option fits your company
The deciding number is the yearly agricultural turnover of your company, or of the whole group if your company belongs to a group of companies.
| Yearly agricultural turnover | Participation option |
|---|---|
| Below 60 million EUR | Member of DKE-Data agrirouter e.V. |
| Above 60 million EUR | Business Partner of DKE-Data GmbH & Co. KG |
Independent of turnover, every company may alternatively become a shareholder of DKE-Data GmbH & Co. KG and take direct responsibility for the platform. If that is interesting for you, get in touch.
Association member
Companies with an agricultural turnover below 60 million EUR per year join the ecosystem by becoming a member of the association DKE-Data agrirouter e.V.
Membership grants production access to agrirouter and lets you take part in the regular meetings of the association, where current proceedings are presented and the feedback and requests of the members are collected and discussed.
The yearly membership fee is:
| Agricultural turnover | Yearly contribution |
|---|---|
| 35 to 60 million EUR | 3,000 EUR |
| 10 to 35 million EUR | 2,000 EUR |
| Below 10 million EUR | 1,000 EUR |
To join, fill out the membership form on the DKE-Data website.
Business Partner
Companies, or groups of companies, with an agricultural turnover above 60 million EUR per year join as a Business Partner of DKE-Data GmbH & Co. KG. The first year is free of charge, in return the commitment is two years.
Large companies can join with a subdivision instead of the whole group
The contributions below are derived from the agricultural turnover of the whole company or group, so for any given company they are the maximum fee. Participating with a single subdivision rather than the entire group lowers the relevant turnover, and with it the yearly contribution, considerably. Talk to us if that sounds like a fit for your company.
| Agricultural turnover | Yearly contribution |
|---|---|
| 1,220 to 1,988 million EUR | 50,000 EUR |
| 745 to 1,220 million EUR | 36,000 EUR |
| 453 to 745 million EUR | 25,000 EUR |
| 273 to 453 million EUR | 18,000 EUR |
| 162 to 273 million EUR | 13,500 EUR |
| 94 to 162 million EUR | 9,000 EUR |
| 60 to 94 million EUR | 7,500 EUR |
| 35 to 60 million EUR | 6,500 EUR |
| 10 to 35 million EUR | 4,500 EUR |
| Below 10 million EUR | 2,500 EUR |
For an agricultural turnover above 1,988 million EUR, please get in touch and we will walk you through the applicable contribution.
The list also covers turnovers below 60 million EUR, because companies of that size may choose to become a Business Partner instead of an association member.
From the third year onwards the contribution is recalculated. We are happy to walk you through the details.
Contract documents
- Association members join by signing the membership form of DKE-Data agrirouter e.V. Legal documents can be found as part of the sign up process.
- Business Partners and shareholders sign the standard Business Partner Agreement or Shareholder Partnership Agreement for their option. The text is the same for every partner and is not negotiated individually, for antitrust reasons. Copies of the documents are available on request before you decide, see below.
How to get started
To discuss the options or request a copy of a contract, contact Dr. Johannes Sonnen through the DKE-Data contacts page.
These contacts are for the business side only. For development or end-user support, see Contact.
Marketing
Marketing is the third partnership stream. Like business and legal, it can run in parallel with development from the start — talk to us early so everything is ready by the time you launch. DKE-Data helps you reach the agrirouter community, and there are a few things we need from you to make that possible.
How we promote your solution
- Solution Finder and Solution Guides. Your solution is listed in the Solution Finder, the public directory where farmers, contractors, and agricultural service providers look for approved agrirouter-compatible solutions. The Solution Guides show users step by step how to connect and use the solutions in the network to ensure a successful first data exchange. Listing is the final publication step after your application version is approved; see Understand publication.
- Promotion on our channels. Once your application is on the market including agrirouter, we promote you as a new partner across our own channels.
- A joint campaign. We are happy to run a campaign together: you announce that your solution is finally agrirouter ready, and we announce that the agrirouter network has grown by another partner. A short testimonial from your side — for example on how quickly and easily the integration went, or on the support you received — makes the story stronger for both of us.
- The marketing material box. We provide a marketing material box with logos, badges, and ready-to-use assets so you can show your agrirouter integration in your own communication.
What we need from you
- Your logo. We need your company or product logo for the Solution Finder listing and for any joint promotion.
- A marketing contact. Name a person we can reach for marketing coordination and general information.
- A Product Steering Committee contact. Name a person to represent your company in the Product Steering Committee, where partners help steer the direction of agrirouter.
To set any of this up — or to send us your logo and the two contacts above — write to support@agrirouter.com.